Unfold your Greatness.

I believe commercial media has a big impact on how people develop certain stereotypes in their minds, but I also believe we can use advertising as a tool to get rid of these stereotypes. This is why I teamed up with SIEMENS for their Campagne “Unfold your Greatness”. The purpose of this ad is to encourage more women to start an education with Siemens Mobility, to become a welder and work in train construction.

People can find their passion in anything, and prejudiced gender roles should not influence what we feel comfortable doing in our lives.